Published: Thu, February 14, 2019
Entertaiment | By Lawrence Myers

Apple to Host an Event on March 25 for Upcoming Subscription Services

Apple to Host an Event on March 25 for Upcoming Subscription Services

Apple has previously hinted that it will launch new services this year, but hasn't revealed any details yet or confirmed the March 25th event. Just yesterday, for instance, word surfaced that some publishers were hesitant to join Apple's rumored news subscription service on account of Apple wanting 50% of all revenue.

Another major concern is that, like with any other Apple product or service, publishers won't have access the same level of data about subscribers than they would from a normal subscription, such as credit card information and email addresses.

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BuzzFeed reports that Apple is planning to hold an event on March 25, its first of 2019.

There have also been rumours that Apple is experiencing pushback from publishers regarding the upcoming news subscription platform's 50 percent revenue share, according to a recent report from The Wall Street Journal.

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It's worth noting that the absence of streaming options from entities like HBO, Netflix, and perhaps Hulu arguably hurts Apple more than anyone else given that the company would ideally like to house all popular streaming options under a unified umbrella app on iOS. It will reportedly blend those titles with its own original content as the company looks to shore up revenue amid declining iPhone sales and competition for screen time from other digital giants. The New York Times and the Washington Post are said to be among the publishers that are not happy with Apple's terms. The Apple News subscription service is said to be the biggest highlight of the event, even as the company is running to resistance from larger publishers over the proposed financial terms.

An Apple spokesperson declined to comment when contacted by ZDNet. As well, the report claims that publishers "likely" won't be given access to the data gathered on subscribers, which may make it more hard for them to market themselves to readers.

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This story originally appeared in The Sun.

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