Published: Tue, February 12, 2019
Health Care | By Oscar Goodwin

Fitbit launches new 'Inspire' trackers for corporate sector

Fitbit launches new 'Inspire' trackers for corporate sector

Fitbit CEO James Park stated in an interview with CNBC that Fitbit now has 6.8 million patients, employees, and health plan members who have signed up in wellness programs that utilize Fitbit devices, and the intent behind the recent announcement is to augment the number of business customers who are integral to aiding Fitbit's revenue.

Fitbit silently introduced two new fitness trackers last month, the Inspire and Inspire HR, but both are aimed at business customers rather.

On the official site, the Fitbit Inspire looks an very bad lot like the Fitbit Charge series, although that's at least in part down to the fact that there's actually only a handful of ways a wearable can look right now.

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Price details of the product have not been mentioned as yet as it may vary between employers and service providers but Fitbit clarified that the Inspire it its cheapest product as yet.

Fitbit has found the consumer market exceptionally challenging, as the Apple Watch has picked up market share in wearables and China's Xiaomi has emerged as a major player.

Despite its grandiose name, the novelty is in principle not possess any unique features and technologies, virtually repeating the technological complex of smart devices from the company of past generations.

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The Fitbit Inspire provides the most primary health tracker features essentially, together with exercise and sleep monitoring, burnt energy monitor, transfer reminders, objective celebrations, and cell alerts. The new Fitbit Inspire is going to be available only if you are working in a company, or if you have health insurance, and you seek a band through either the employer or from the insurance company. Fitbit CEO James Park stated that the corporation's income is more and more depending on its enterprise clients.

One recent area of focus for Fitbit is selling to seniors through private Medicare plans. The company is in talks with private Medicare plans about subsidizing its device. The devices are typically offered through workplace wellness programs, and are subsidized, earned through healthy behavior or available free of charge.

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