Published: Mon, February 11, 2019
Markets | By Noel Gibbs

Coca-Cola launching brand new flavor

Coca-Cola launching brand new flavor

At the time, the company re-released Vanilla Coke - which originally launched in 2002 and was phased out - among other flavors.

Starting on February 25, Orange Vanilla will be available nationwide in 12-oz. cans and 20-oz. bottles.

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"The growth of Cherry Coke and Vanilla Coke - and their zero-calorie variants - has been really strong in recent years even with very limited marketing support", Coca-Cola brand director Kate Carpenter said. "We knew we had an opportunity to give fans the variety they crave without sacrificing the Coca-Cola taste they love".

The new flavor also will be available exclusively at US Wendy's locations in Coca-Cola Freestyle fountain dispensers through the end of the NCAA March Madness basketball tournament before rolling out nationally across all Freestyle units. They considered a few options, including raspberry, lemon, and ginger, which performs well for the company in Asia. Orange Vanilla, it said, was the clear favorite.

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The brilliant minds that brought us New Coke are back at it again with a flavor concoction that is sure to win hearts, minds, tastebuds, dollars, and possibly doctor visits. It quickly reversed course.

Just a year before that, Coke Zero underwent a relaunch. It's meant as a complementary beverage to boost sales (and claim more shelf space from rival Pepsi).

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