Published: Fri, January 11, 2019
Industry | By Dora Warner

Mobile adds 7 million net customers in 2018

Mobile adds 7 million net customers in 2018

AT&T is upgrading its LTE networks as a foundation for a nationwide mobile 5G launch with the expansion of its "5G Evolution" technology in more than 400 USA markets, according to an announcement. We will not call our 4G network a 5G network if customers don't experience a performance or capability upgrade that only 5G can deliver. No, none of these phones are actually gaining access to new blazing-fast 5G networks.

Verizon's Chief Technology Officer Kyle Malady wrote a blog post entitled "When we say '5G, ' we mean 5G".

However, we must remember that Verizon is not completely innocent here when it comes to marketing 5G.

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"5G Evolution", or 5G E, is not true 5G. AT&T hasn't really upgraded it's network a whole lot in the past few years, so if anything it is likely slower compared to Verizon and T-Mobile's network.

Several rival mobile network providers didn't hesitate to call out AT&T for the deceptive adjustment.

It's also urging the industry to only say it's 5G when "new device hardware" makes a connection using "new radio technology" to provide "new capabilities". They're pushing an update to Samsung phones that passes off their LTE-A with carrier aggregation, LAA, 4×4 MIMO and 256 QAM as 5G-E (fake 5G), and now T-Mobile and Verizon are calling them out on it. "And together with Sprint, we'll add much-needed spectrum depth, creating a truly transformative 5G network!"

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AT&T's misleading advertising about 5G has drawn harsh criticism from its competitors.

"Every company is guilty of building a narrative of how you want the world to work, and I love the fact that we broke our industry's narrative two days ago, and so they're frustrated and they're going to do what they do", Donovan said.

The company has been investing heavily in its next generation 5G network, which will become the backbone of its largest business. T-Mobile also posted a short clip on Twitter where a person is seen placing a "9G" sticker over an iPhone's LTE indicator.

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An AT&T announcement yesterday said that its real 5G network will be ready nationwide in early 2020, using sub-6GHz spectrum. When he first started in Bellevue, he would mock Sprint quite a bit, but now he has moved onto AT&T and Verizon.

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