Published: Mon, November 05, 2018
Markets | By Noel Gibbs

Amazon drops $25 free shipping minimum for holidays

Amazon drops $25 free shipping minimum for holidays

Amazon's latest perk will be available not just for its Prime members, but for all holiday shoppers this year. From today, all Amazon customers qualify for free shipping with no minimum spend on "orders that will arrive in time for the Christmas holiday".

A few weeks ago, Target announced that it's going to offer customers free 2-day shipping during the holiday season, including Black Friday and Cyber Monday, with absolutely no requirements.

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With the all-important holiday season kicking off around Thanksgiving later this month, retailers are jockeying for customers' dollars and hoping to outpace Amazon, which takes up almost 50 cents of each dollar spent online in the US. The free shipping will probably help boost sales quite a lot, especially since it's the holiday season. Amazon also offered free standard shipping (that's five to seven business days) for orders over $25.

Amazon isn't the only merchant slashing shipping fees. It's hard not to say that Amazon's the one driving this bus, since the company has millions of people paying the company a tidy sum each year for their own version of free shipping (among other services, such as streaming video and music). During the fourth quarter of 2017, the company spent a record $7.3 billion getting packages to customers.

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The outlet will be open from November 22 to November 25 and will be located at 3-10 Shoreditch High Street in London. The spokeswoman said the company expects to announce that cutoff date later, after assessing customer demand and its logistics network.

In recent months, Amazon has extended same-day delivery from Whole Foods through Prime Now to more than 60 cities.

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