Published: Thu, October 18, 2018
Sport | By Wendy Sparks

Canelo Alvarez inks $365M deal with streaming service DAZN

Canelo Alvarez inks $365M deal with streaming service DAZN

Canelo Alvarez, one of the best pound-for-pound boxers on the planet, has signed a five-year, 11-fight contract worth a minimum of $365 million with new sports streaming service DAZN, according to ESPN.

His contract surpasses that of Giancarlo Stanton, who signed a 13-year, $325 million pact with the Miami Marlins in 2014.

Alvarez is now the unified middleweight champion of boxing, coming off a majority decision win over Gennady Golovkin last month.

This groundbreaking deal with Canelo will be the richest athlete contract in sports history.

The deal kicks off with the WBA and WBC middleweight king's move up to super-middleweight to take on Liverpool's Rocky Fielding on December 15 at Madison Square Garden in NY. De La Hoya concealed that Alvarez is "extremely happy" being the highest-paid athlete in the world.

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Alvarez said he has confidence DAZN will succeed. "DAZN has the flawless platform to make this dream come true, and with the biggest star in the sport at the helm of this journey, I have no doubts that we will succeed in unimaginable ways".

'I don't have much more to say other than his experience beat me and he is a great fighter.

"It is very important for me to give the fans the biggest fights and the most important fights, and I promise you I will always do that".

Inside their first month the DAZN platform has signed the two biggest stars in world boxing in the form of Canelo Alvarez and Anthony Joshua.

A subscription in the United States will cost $9.99 under the five-year term with Golden Boy, which will also oversee another ten fights that will stream on DAZN in 2019.

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"The December fight with Fielding is a risky fight", he said.

"Never. I was never anxious because I'm very confident in myself", he said.

As part of the Alvarez deal, the Mexican's promoters Golden Boy will stage 10 cards on the channel each year. "Forget about what the price is, the amount of money that we're making".

The move comes after DAZN, which only launched in the U.S. in September, looks to exploit a gap in the market after HBO announced it will end its 45-year history of broadcasting boxing at the end of 2018.

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