Published: Thu, September 20, 2018
Markets | By Noel Gibbs

Coca-Cannabis? Coke analyzing cannabis in wellness drinks

Coca-Cannabis? Coke analyzing cannabis in wellness drinks

Wells Fargo analyst Bonnie Herzog called the news "an exciting potential development" as it would take Coke into another fast-growing healthier segment following last month's $5.1 billion deal for Costa Coffee and expand cannabis-infused drinks in the area of functional wellness products. Coca-Cola tried distancing itself away from the chatter around the venture which initially reported the company would create drinks with the psychoactive component of marijuana, THC.

"We have no interest in marijuana or cannabis", Coca-Cola said in a statement.

The Coca-Cola Company said Monday it is "closely watching" the expanding use of a cannabis element in drinks, another sign cannabis and cannabis-infused products are getting more acceptance in mainstream culture and a harder look from long-established pillars of American business.

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The drink would be infused with Cannabidiol, a constituent of cannabis, which can help ease inflammation, pain and cramping, but has no psychoactive effect. "It's going to be more of the "recovery drink" category", the source added.

"The space is evolving quickly". Landers declined to comment on Aurora. "No decisions have been made at this time", read the statement.

These reports prompted several inquiries from readers about the veracity of claims that Coca-Cola was already in negotiations over a beverage that would contain CBD (cannabidiol).

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In Canada, a company known as Molson Coors Brewing Co. partnered with a cannabis maker- Quebec's Hexo's manufacture cannabis drinks.

A partnership between Coca-Cola and Aurora would be the first partnership between a non-alcoholic beverage company and cannabis producer.

The marijuana company says it does engage in exploratory talks with industry participants from time to time, but there is no agreement or arrangement to announce.

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