Published: Sat, September 15, 2018
Industry | By Dora Warner

Apple ups the screen size with iPhone XS, iPhone XS Max

Apple ups the screen size with iPhone XS, iPhone XS Max

The new £1,099 iPhone XS Max houses a 6.5-inch Super Retina OLED display, the largest ever placed on an iPhone, and is joined by the 5.8-inch iPhone XS, the same size as last year's iPhone X.

The Lightning to 3.5 mm Headphone Jack Adapter, as it is called, as been part of the iPhone packaging since the headphone jack was omitted back with the iPhone 7 launch.

As wifely rumoured, the new flagship iPhone is called the iPhone XS Max and has a giant 6.5in screen.

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Moving to the camera, both the iPhones will have two 12-MP cameras one of which will be a telephoto lens and the other will be a wide-angle lens. "The larger 6.5" will go by the name of iPhone XS Max. While on the other hand, the iPhone XS will be starting at $999, iPhone XS Max is a higher-end version with a price of over $1,099. For more info, head over to Apple. But with Apple boosting the average iPhone selling price by almost 20 percent, it still meant a bumper year for the tech firm. Rather than luring millions of new iPhone users, Apple's goal these days is to steadily raise average prices, while expanding the total number of active devices to support sales of accessories and digital services like iCloud storage, streaming music and video. Bloomberg has reported that we can expect a new low-priced MacBook alongside an upgraded Mac Mini desktop. The new additions still do not have a home button and will rely on facial recognition.

Apple launched the iPhone X a year ago, and for the first time in more than a decade sales did not go as well as analysts had anticipated. That emboldened the company to aim an even more expensive device at the affluent households that tend to gravitate to its products, especially in the US and Europe. Apple says the iPhone is the "world's most popular camera".

A few hours ago, Apple unveiled its updated range f iPhones for 2018. And of course, it will run the same iOS 12 software. Both will be free to install.

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Apple will reveal an iPhone model known as the XR, which is a rare "budget" offering by Apple. It has a larger screen and a built-in sensor that can detect irregular heart-rates and perform an electrocardiogram, as well as detect when a user has fallen. The latter feature has been cleared by the US Food and Drug Administration, the company said.

Ben Wood, chief of research at analyst firm CCS Insight, said Apple's popularity would offset the price for many. Typically, smartwatches are marketed as consumer devices, not medical ones needing clearance.

Elsewhere at its event in California, Apple introduced the fourth generation of its Apple Watch, with even greater focus on health and wellbeing.

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