Published: Thu, September 13, 2018
Industry | By Dora Warner

Microsoft reportedly warning users not to install Chrome, Firefox on Windows 10

Microsoft reportedly warning users not to install Chrome, Firefox on Windows 10

Microsoft already promotes the message that "Microsoft Edge is the faster, safer browser on Windows 10 and it is already installed on your PC", when you search for Firefox or Chrome via Microsoft Edge. In a bid to claw back some much-needed market share, Microsoft is implementing a rather cheeky "feature" in its Edge browser.

The newest Windows 10 Insider preview build includes a pop-up warning when users attempt to install Google Chrome or Firefox.

Microsoft isn't actually stopping anyone from installing alternative browsers, though, it's just putting its own browser front-and-center before it lets them install Chrome or Firefox.

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The existence of such a pop-up alert will be controversial with some PC users. You can click "Install anyway" if you want to install the program you downloaded, which you probably do.

The user is then given the option to stick with Microsoft Edge (highlighted in blue as the default setting) or "Install anyway" - which doesn't sound alarmist at all. I mean, really, really wants you to use it.

While it seems that Microsoft plans to integrate an option to disable these "warnings", it remains to be seen how that will look like.

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While Windows 10 only recommends Edge over other browsers right now, Microsoft could push more of its apps with these "recommendations".

The app suggestions feature is part of the "Apps & Features" setting in the Settings app, where you can control whether or not you can install apps from outside the Microsoft Store. Meanwhile, another Twitter user reported the same issue with Chrome, Vivaldi, Opera, and Firefox browsers. However, there are similar prompts that are shown to users not on Edge already. Google doesn't put up a warning page when you search for Firefox, and it doesn't try to slow you down when you install another browser on Android.

At the center of the new saga is a new "app recommendation" feature that is turned on by default under "Apps & Features" in the latest Windows 10 October 2018 Update (Redstone 5) Insider build.

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Microsoft has released Edge for Android and the browser has been well received by Android users.

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