Published: Fri, September 14, 2018
Industry | By Dora Warner

Apple introduces iPhone XR

Apple introduces iPhone XR

Apple just unveiled the iPhone XR at the Steve Jobs Theater, Cupertino, along with the iPhone XS and XS Max.

The iPhone Xr is prices starting at $749 for the 64GB model.

Looking for ways to lessen reliance on phones, which represent more than 60 per cent its revenue, Apple opened its event by announcing the new Apple Watch Series 4 with edge-to-edge displays, like its latest phones, and they are more than 30 per cent bigger than displays on current models.

That's according to The Verge and All Things How, which both dug into the Apple website's product sitemap XML file - the code powering the website - and found several direct references to the three devices.

The XS has a 5.8-inch screen while XS Max has a 6.5-inch screen.

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Similar to the iPhone X, the XR gets a notch which also houses the same advance sensors which enable Face ID authentication.

Appearing at the Apple event, Dr. Ivor Benjamin, president of the American Heart Association, called the heart-monitoring features "game changing", especially the ability to detect an irregular heart rhythm, known as atrial fibrillation.

Apple on September 12 announced the follow-up to the 2017 flagship iPhone X with the newest iPhone XS, XS Max and the "budget" iPhone XR. The iPhone X model has a larger screen than other iPhones, covering nearly the entire face of the handset while retaining the overall handset size at or near that of previous models.

The new iPhones hit the stage last night and, of course, Apple has a bunch of promotional material to help hype them up.

In the global market, maintaining the older iPhone 7 and 8 models also allows Apple to be more price competitive.

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"At 1,099 dollars it's the most expensive iPhone to date, but I have little doubt that it'll be a huge success". And it has the same A12 Bionic processor inside, so will support all the same new features. Apple did improve the True Tone flash on the rear, and the front-facing camera can shoot images twice as quickly as before. Both the iPhones will be available for pre-order starting September 14 and will ship starting September 21.

The iPhone Xr will come in white, black, blue, coral, yellow, and Product Red. The cheaper phone also is expected to lose the home button.

That's not to say Apple doesn't have cheaper offerings.

It basically stuck with the same design from 2014's iPhone 6 models to last year's iPhone 8.

The new watch, with a price tag that starts at $399 in the United States and €499 ($580) in Germany, is a more comprehensive health device.

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The Bluetooth/GPS model will start at $399, while the version with cellular connectivity will run you $499.

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