Published: Wed, September 12, 2018
Sport | By Wendy Sparks

Here’s what happened to Nike sales after their Kaepernick ad dropped

Here’s what happened to Nike sales after their Kaepernick ad dropped

"Nike has grown in popularity among millennial investors after releasing its controversial Colin Kaepernick ad", Business Insider reports.

He posted a revised version of a widely circulated campaign photo, which features a close-up, black-and-white shot of the former San Francisco 49er with text reading, "Believe in something, even if it means sacrificing everything".

At the start of the ad, Kaepernick says: "If people say your dreams are insane, if they laugh at what you think you can do, good".

"There, fixed it for you".

The company drew immediate backlash this week for a print ad that stated, "Believe in something, even if it means sacrificing everything".

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But Nike also received some praise for including Kaepernick and a reference to the contentiously debated protests in the campaign, which also features star athletes such as LeBron James and Serena Williams.

The anthem has been a particularly thorny issue for the National Football League, especially Trump urging owners to bench or fire players who demonstrate.

Many people have been taking to social media to rip apart Carrey's celebratory artwork, as well as Nike's deal with Kaepernick.

Kaepernick watched the ad's first television airing on NBC at an event held at Nike's headquarters in Beaverton, Oregon.

"They did not tell me it was coming", Woods told reporters at the BMW Championship outside Philadelphia on Friday.

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Nike's swoosh logo was omnipresent on hats, polos and spikes for golfers at Aronimink Golf Club.

"If Nike is ashamed of America, we are ashamed of them", he charged. President Donald Trump tweeted this week about the athletic gear's partnership with Kaepernick.

Nike has always positioned itself as an edgy brand, willing to innovate - and that is perhaps why they have been the first to put a foot forward in this issue and support Kaepernick's crusade.

Those several days are a traditionally strong sales period, but this year it came days after the athletic-equipment giant centered its advertising on the former NFL quarterback now best known for leading protests against the US flag and the national anthem.

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