Published: Wed, September 12, 2018
Industry | By Dora Warner

Apple insider betrays nearly every launch set for new iPhone event

Apple insider betrays nearly every launch set for new iPhone event

Leaks suggest we may see a new Apple Watch with a slightly bigger screen and more sophisticated heart-monitoring capabilities. The prediction is that there will be three models of iPhones apart from the Apple Watches and iPad Pros and so on. It is expected that there will be three iPhones that the company will launch. At that retail price, the iPhone Xs will essentially replace the iPhone 8 Plus while iPhone Xs Max will act as successor to iPhone X in price segment alone. Being able to use Intel's latest processor then could have allowed Apple to develop a laptop worthy of the "Air" name once again. With this in mind, let's see how it will differ from last year's 12.9-inch iPad Pro (there's a surprising change in size). In response to a BGR India poll, around 39 percent voters said that the new iPhone Xs will more expensive than the iPhone X. Around 33 percent participants seemed hopeful that Apple will make iPhones cheaper in the country while 28 percent think that the price will be same as predecessor.

Apple is expected to launch a supersized version of the iPhone X called the iPhone XS Max with a 6.5-inch screen. Price cuts for older models, with the home button, are also likely.

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Ru Bhikha, mobiles expert at uSwitch.com said the company's expected expansion of the iPhone line-up was a decision created to turn the heads of rival smartphone users. During the second fiscal quarter earnings in August, Apple said that company continues to target margin between 38 and 38.5 percent. To be fair, any rumor about iPhone delays and supply chain shortages ahead of launch should probably be taken with a grain of salt at this point, since we hear these rumors every year.

And because today, Rambo has revealed that he found the pictures at Apple's own website.

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But, of course, Apple's strength is in ignoring such emerging technologies until they feel the time is right to build it into their products. Twelve months on, the answer to "will people spend that much on an iPhone?" is, according to sales figures, an emphatic "yes".

Apple will unveil its 2018 iPhones at 10 a.m. Wednesday US time (1 a.m. Thursday in Manila), hoping to reassert its dominance in the premium segment of an increasingly saturated market. The reason for this is that the iPhone XS Max will come with a 6.5-inch screen, the largest Apple has ever attempted. In fact, if you didn't know, one of the main reasons for the push towards screen sizes larger than 5 inches was the requirement to improve the effectiveness of mobile advertisements and not really convenience of the user.

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