Published: Tue, August 07, 2018
Health Care | By Oscar Goodwin

Sharjah Baby-Friendly Office marks Breastfeeding Week

Sharjah Baby-Friendly Office marks Breastfeeding Week

Basic nutrition: World Breastfeeding Week (August 1-7) is celebrated every year to encourage breastfeeding and improve the health of babies around the world. The celebration provides wonderful opportunity of refreshing knowledge or setting agenda for nursing mothers on breastfeeding for a whole week.

Dr Nagarathna D.S., Obstetrician & Gynaecologist at Apollo Cradle, Koramangala, said, "Breast milk provides the flawless source of nutrition for new born babies".

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Breast milk is rich in prebiotic human milk oligosaccharides (HMOs) which are structurally complicated sugar molecules unique to human breast milk and helps in the development of the infant gut microbiota that ensures immunity against allergic diseases.

The report urges governments, donors and other decision-makers to adopt strong legal measures to restrict the marketing of infant formula and other breastmilk substitutes but emphasise exclusive breastfeeding.

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Mothers who give birth at Baby-Friendly™ hospitals and birthing centers are more likely to initiate exclusive breastfeeding and are more likely to sustain breastfeeding at six months and one year of age. The findings from WHO and partners estimate that global economic losses from lower cognition associated with not breastfeeding reached more than US$ 300 billion in 2012, equivalent to 0.49 per cent of the world's gross national income. Breastfeeding is also a proven primary prevention strategy, protecting both infants and mothers from a host of chronic and acute diseases and conditions and building a foundation for life-long health and wellness. Even when poverty contributes to less-than-optimal nutrition or inadequate access to food, breastfeeding remains the recommended and most beneficial choice for the child and mother. The activity highlighted the most common reason for a breastfed baby not gaining weight and explained to participating mothers and medical staff how to deal with this issue. Breast milk also strengthens the infant's immune system and his physical and mental wellbeing.

After the first feed, babies are to be breastfed on demand that is whenever the baby shows signs of hunger day and night.

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Masina said mothers may have observed that health practitioners at clinics encourage breastfeeding as opposed to bottle feeding as they may harbour infections on the artificial tit. To boost exclusive breastfeeding, the Global Breastfeeding Advocacy Initiative, led by UNICEF and World Health Organization in collaboration with worldwide partners, are providing leadership to improve breastfeeding rates. The survey also revealed that not even 50% of the children under three years of age in the city are breastfed within an hour of their birth. Other challenges can arise around a woman's milk supply or an infant's ability to latch on to the breast.

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