Published: Fri, July 20, 2018
Entertaiment | By Lawrence Myers

Amazon runs into some early snags on Prime Day

Amazon runs into some early snags on Prime Day

You do slightly have to wonder why anyone would even buy a stand mixer at any other time of year than Amazon Prime Day (or Black Friday).

Instead of focusing exclusively on Prime members, who pay Amazon's $119 annual subscription, this year Soapboax opted to leverage the flood of onlookers shopping for bargains and expanded its pool of potential customers.

Users dropping by the Amazon website will be automatically directed to the Prime Day homepage, which now showcases a number of sales across a variety of items.

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Prime Day 2018 is officially underway for shoppers, hours after the United Kingdom deals already started circulating.

This year, when shoppers visited Amazon's website, many were greeted with error messages saying "Sorry something went wrong on our end", and featured photographs of the "dogs of Amazon". According to the online retail giant, customers purchased over 100 million products during Prime Day this year. Perhaps more importantly, though, was the surge in Prime membership. "The site is has been loading for 20mins #DoBetter".

One reason for the increased revenues might have been their expanded audience: Amazon noted that it was the first year Australia, Singapore, Netherlands and Luxembourg were able to participate in the sale.

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Besides its impact in terms of sales - Bloomberg Intelligence estimated it would generate as much as $3 billion in sales this year - Prime Day is also becoming a major digital ad event, reports BIScience, a global competitive media intelligence platform.

July 17 was the biggest sales day for smart home devices in Amazon's history.

For those still looking to score some deals as Prime Day continues, "GMA" has a roundup of everything you need to know to score the biggest bargains.

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Check out Amazon's full SanDisk Prime Day sale right here. Note that Prime Day deals run for a short amount of time and deals mentioned in this article may no longer be available. Amazon.com and respectively Amazon Web Services should be able to handle the traffic, and while new countries were added this year, one would think that the company did some stress testing in advance.

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