Published: Sun, July 15, 2018
Markets | By Noel Gibbs

Massive lines shut down Build-A-Bear's first Pay Your Age event

Massive lines shut down Build-A-Bear's first Pay Your Age event

- Build-A-Bear workshops around the country have been forced to close off lines for their 'Pay Your Age Day'.

The second floor of the intu Chapelfield store in Norwich had keen bear builders waiting in long lines which snaked around the level.

Nita French, an Oklahoma City resident, said she was shocked that Build-A-Bear did not expect so many people to come. "We understand this is disappointing, we are working to address the situation, and we will be reaching out to our valued Guests soon", the company posted on their website.

Toy company Build-A-Bear issued a warning to customers against visiting its stores today after a "pay your age" promotion backfired spectacularly. The discount applied to any Make-Your-Own bear in U.S., Canada and United Kingdom stores.

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Runge estimated that "at least a hundred" people were turned away when the store was closed.

The "pay your age" day promotion allowed customers to purchase a character and pay their current age with a cap set at $29.

Lines at local stores are forming outside the stores and circling outside suburban malls.

Franklin Park management and the mall's Build-a-Bear did not immediately respond to a request for comment on the fiasco.

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On Thursday afternoon, Build-A-Bear released a statement admitted they had disappointed guests but "could not have predicted" the deal would be so popular.

Lines to get in were long before the doors even opened.

Later Thursday, the company said it distributed vouchers to customers in line that can be redeemed for a purchase through August 31, the chain said.

The company wrote on Facebook "Urgent Alert: Lines Closed for Pay Your Age Day Event".

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