Published: Fri, June 29, 2018
Industry | By Dora Warner

Facebook Tests 30-Day Keyword Snoozing • Facebook, Featured

Facebook Tests 30-Day Keyword Snoozing • Facebook, Featured

According to TechCrunch, Facebook says this was a feature that was requested by several users and is one they've put a bit of thought in. A drop-down menu will appear containing an option to let you snooze select keywords in the post.

The idea is that if wanted to go into the theater without any advanced knowledge of, say, Avengers: Infinity War or Deadpool 2 plot points, you could simply tell Facebook to stop showing you stories with those titles as keywords.

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Facebook on Thursday introduced it is testing a new feature called "Keyword Snooze" in News Feed that will allow users to hide certain keywords that they don't want to see for 30 days. However, Facebook has said that it is also working on a "preemptive snooze option" as well, which may help with situations like this. For starters, users can't preemptively snooze a keyword from their timeline. So if you're seeing the latest episode of Westworld a few days after it premieres and you've made a decision to hide any posts about it until then, you won't be able to turn off the snooze option once you've done so.

Snoozing works for organic content and you won't be blocking ads that might mention a word. So, if you don't want next week's "Ant-Man and the Wasp" movie spoiled for you, you still might see ads for it in your feed even if you've blocked posts with those keywords.

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