Published: Wed, June 27, 2018
Industry | By Dora Warner

Instagram Now Rolling Out Video Calls, Custom AR Filters, and More

Instagram Now Rolling Out Video Calls, Custom AR Filters, and More

It is worth noting that you can only video chat with anyone that you have an active Direct thread with.

It has been more than a month since Instagram announced a whole host of new features for the social platform, and now they are finally seeing the light of day.

For Instagram, the redesigned Explore page and video calling on Direct will be crucial. The new custom AR filters can be used within Stories, pouring further fuel on the fact that Apple seriously wants to dent Snapchat's business with its Stories functionality across all of its apps.

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These updates are rolling out to Android and iOS starting today. Tap the new camera icon in the right corner, and the video chat will ring that person's phone. "If you block a person, they will no longer be able to video chat you". You can have a face-to-face chat with a single individual, or participate in a group chat.

While you're video chatting you can minimize the video and do other stuff on Instagram. You can also tap to try one and then add it to your camera if you like it. Instagram users who don't follow a participating partner will be able to find and add the effects by checking their friends' Stories using those effects, or any direct messages including those effects.

"This includes a "For You" channel, which has a mix of posts tailored to your interests", Instagram wrote.

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Now users will see a horizontal tray of channels atop Explore, including an algorithmically personalized For You collection, plus ones like Art, Beauty, Sports and Fashion, depending on what content you regularly interact with. Instagram wants the new page to help users find content they are interested in more quickly.

"Lastly, you'll now see the first batch of new camera effects designed by Ariana Grande, Buzzfeed, Liza Koshy, Baby Ariel and National Basketball Association in the Instagram camera". If you'd like to remove a topic channel, press and hold the channel and select "Mute' from the menu". More effects are coming to other accounts soon. You'll see a new effect in your Instagram camera if you follow any of these accounts - just tap the face icon at the bottom right corner. So for example, after following Liza Koshy, there will be a new camera effect that places a mustache and thick eyebrows on you.

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