Published: Fri, June 08, 2018
Entertaiment | By Lawrence Myers

Amazon Premier League rights

Amazon Premier League rights

Today, Amazon has announced that it will be showing 20 Premier League fixtures per season from 2019-2022, following its acquisition of a Premier League broadcasting package.

The bix six clubs - Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham - managed to get the necessary 14 votes out of the 20 to agree that from 2019/20, any increase in the current worldwide rights package, will be distributed according to league position and not equally distributed between all 20 clubs as it has been up to now.

Sky Sports has acquired four packages, totalling 128 matches per season, BT Sport two packages, totalling 52 matches per season, and Premier Sports two packages, totalling 53 matches per season.

The league had hoped these innovative packages - two chances to show all 10 games of a particular round - would tempt the likes of Amazon, Facebook and Google into the market for live rights.

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No financial figures made public so far but the figures we do know, are that there are now set to be a massive 200 of the 380 PL games each season, shown on live TV starting in 2018/19.

Amazon will make the Premier League available to Amazon Prime members. It will be the first time a full round of Premier League fixtures has been broadcast live in the UK.

The soccer move is Amazon's biggest play yet as it moves into sports, differentiating itself from streaming rival Netflix in the process.

Andy Haworth, BT Consumer's managing director for content and strategy, said: "We're delighted to be able to offer our customers even more Premier League matches and to create exciting midweek nights of top-flight Premier League football action".

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Premier League executive chairman Richard Scudamore said the league's revenue sharing remained the most equitable in Europe but it was time to amend an agreement dating back to 1992. Amazon also bought exclusive rights to show the US Open tennis tournament in Britain, as well as the men's ATP World Tour.

Analysts at Liberum, however, said Amazon's main rationale for buying the rights was a way to boost Amazon Prime membership rather than looking to become a pay-TV operator.

The company has more than 100 million Prime subscribers around the world, including several million in Britain.

The U.S media giants purchased one of the remaining Premier League packages, while BT forked out £90 million to acquire the other package.

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Separately, the Premier League clubs have agreed a new formula for sharing any future increase in worldwide broadcast revenue from season 2019/20 onwards.

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