Published: Thu, May 17, 2018
Global News | By Stacy Ballard

Facebook's Zuckerberg to talk to European Union parliament on privacy

Facebook's Zuckerberg to talk to European Union parliament on privacy

Political consulting group Cambridge Analytica used Russian researchers and shared data with companies linked to Russian intelligence, a whistleblower told a congressional hearing on interference in the 2016 U.S. election Wednesday.

Collins sent a letter to Facebook's head of public policy, Rebecca Stimson, a few days later to warn that Zuckerberg would receive a formal summons on his next trip to the United Kingdom if he didn't testify in front of Parliament before May 24.

However, Tajani also claims "relevant committees" will ask the CEO questions about the "potential impact" of Facebook's data protection policies on "electoral processes in Europe". "They're opportunities for information warfare".

The Justice Department and the FBI are investigating Cambridge Analytica, the now-defunct political data firm, and have sought to question former employees and banks that handled its business, according to a USA official and other people familiar with the inquiry. British officials also have opened criminal investigations. Wylie insisted he had done nothing wrong.

"The idea that Cambridge Analytica could use Facebook likes to predict personalities, then use those predictions to effectively target ads strikes me as implausible given what we know about the challenges of persuasion in campaigns", Hersh told the committee.

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"Cambridge Analytica sought to identify mental vulnerabilities in voters and worked to exploit them by targeting information created to activate some of the worst characteristics in people, such as neuroticism, paranoia and racial biases", Wylie said.

Bannon's attorney William Burck did not immediately respond to an email request for comment on Wylie's testimony.

Much of Wylie's testimony re-hashed old allegations against Cambridge Analytica, which gained access to more than 80 million Facebook profiles without users' knowledge in an effort to build comprehensive psychological profiles of voters that could help microtarget political advertisements.

The UK parliament has also invited the Facebook CEO to answer questions.

Most concerning for Mr. Zuckerberg and others in Silicon Valley, Mr. Carrier said, was a broader skepticism of the industry. "But what's terribly unfortunate is that Facebook's failure to protect its users' data is what enabled CA to gather enormous amounts of information for these purposes". Evercore ISI lowered their price objective on Facebook from $205.00 to $200.00 and set an "outperform" rating for the company in a research note on Tuesday, April 10th. The Kremlin denies interfering in the US election. And yes, social network sites technically lay all this out in their terms of service.

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Another witness who testified to the judiciary committee, Tufts University associate professor Eitan Hersh, said he was "skeptical" of the effectiveness that such political messaging and targeting.

"I don't hold the view that Facebook is somehow necessary for our lives", he told the panel.

Cambridge Analytica has denied using Facebook data on the 2016 campaign.

He added that he saw documents referencing the idea.

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