Published: Thu, May 17, 2018
Markets | By Noel Gibbs

Amazon Prime members can expect to save money at Whole Foods

Amazon Prime members can expect to save money at Whole Foods

Nearly immediately, these efforts materialized as across-the-board price cuts, making Whole Foods much more competitive with other grocery stores.

The company is launching the new benefits in Florida on Wednesday-$10 a pound off on halibut, $2 off organic strawberries, for example-and will roll out the program nationally this summer.

It is also testing last-minute deals on perishable food market.

Whole Foods currently has over 470 stores in the U.S. Canada and U.K. combined but the majority – 463 – are in the U.S
Whole Foods currently has over 470 stores in the U.S. Canada and U.K. combined but the majority – 463 – are in the U.S

Amazon is offering Prime members an additional 10% discount on sale items at Whole Foods stores.

As for retail giant Amazon, the data it gathers from Whole Foods in another tool it can leverage to better understand how its Prime members shop, as well as how the company can get them to buy more.

"We're thrilled for Whole Foods Market to be part of the Prime experience", said Whole Foods CEO John Mackey in the news release.

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Prime already offers plenty of perks to buyers, on top of the newly added Whole Foods discounts. Eligible Prime members also receive 5% Back on Whole Foods Market purchases when using the Amazon Prime Rewards Visa Card.

Currently, Amazon doesn't yet offer Prime Now delivery in Florida, which is the site of the latest discounts.

Prime customers will either have to sign in to the Whole Foods app and generate a bar code, or enter their phone number in order to get the discounts.

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Amazon Prime members will get 10% off sale items at Whole Foods.

"There have been gradual steps towards integrating Amazon and Whole Foods". That offering is now available in 10 cities, and the companies said they plan to expand the list of locations this year. Over 100 million paid members around the world enjoy the many benefits of Prime, including shipping, shopping and entertainment. Amazon already has nearly unbridled power over the retail industry, and growing power over food, shipping, entertainment, cloud computing, and more. The goal is to create a distraction and make it appear as though Amazon is always going to have the best pricing all the time no matter what you are shopping for.

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