Published: Sat, April 28, 2018
Industry | By Dora Warner

Ford to focus on Mustang, trucks, SUVs to boost bottomline

Ford to focus on Mustang, trucks, SUVs to boost bottomline

However it seems that the company is streamlining its portfolio considerably, at least as far as the North American market is concerned.

Ford's decision to pull back on vehicle production reflects a shift in consumer sentiment that has had an impact across the automotive industry.

Since Ford recently refreshed its Fusion sedan for the second time, that vehicle will stick around the longest-at least for the next couple of years, according to company spokesman Said Deep.

"It's not that the market has permanently given up on good news ever happening at Ford", said David Whiston, an analyst with Morningstar Inc. who recently lowered his rating on the stock to the equivalent of a hold.

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"Although passenger auto segments have declined over the last number of years, they are still very important", GM's Stevens said, according to CNBC.

Dave Sullivan, manager of product analysis for AutoPacific, Inc., called the move bold but also not surprising.

The all-new 2019 Focus will drop its sedan variant (and most likely the regular five-door hatch) when the Wayne, Michigan, plant stops production of the current generation and makes room for the Ranger pickup next year. "Obviously, this has done well for brands such as Subaru". "But most people aren't expecting it until late 2019 or 2020 and that brings up the wild card of, 'Will we be in a recession by then?'" Yahoo Finance put the average estimate of analysts at US$0.41 a share.

Incidentally, Ford has also made a decision to increase hybrid & pure electric vehicle production and minimize the development & production costs for increasing its revenues as well as its market share price. Company adjusted EBIT of $2.2 billion was down from a year ago, due to commodity cost increases and adverse exchange. This is a big increase from the $14 billion which the company had announced previously.

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The accelerated 2020 targets are enabled by $11.5 billion of cost and efficiency opportunities that span the entire company and include engineering, marketing and sales, manufacturing, material cost and IT.

Ford Motor Company released its first quarter 2018 financial results.

"So the changes we're making now are dramatic - we're replacing more than 75 percent of our lineup with smarter, more connected vehicles, and we intend to deliver these vehicles with improved speed and quality". GM CFO Chuck Stevens told CNBC, "I think we have been on this path for a number of years".

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