Published: Thu, April 19, 2018
Markets | By Noel Gibbs

Amazon partners with Best Buy on smart TVs, a 'win-win'

Amazon partners with Best Buy on smart TVs, a 'win-win'

The first fruits of this partnership will be a Fire TV Edition Toshiba smart TV, which will launch through Best Buy this summer, according to Amazon, with further models landing later in the year.

"Amazon and Best Buy have a long history of working together, and today we take our partnership to a new level", Jeff Bezos, Amazon's founder and CEO, said in a statement. The Fire Edition TVs by Insignia and Toshiba are created to work seamlessly with Amazon's own voice assistant Alexa.

Joly said this is another example of Best Buy partnering with the world's foremost technology companies to bring the best products to customers.

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The smart televisions, manufactured by Insignia and Toshiba, are loaded with Amazon's Alexa voice assistant, and an Alexa-powered "voice remote" to launch apps, search for TV shows, play music, switch inputs and control smart home devices, among other tasks. Best Buy already stocks and sells a range of Amazon Echo, Fire, and Kindle products, and it showcases them prominently in stores and in marketing material. This is basically exactly what Roku does with TCL and other manufacturers, build the device into a smart TV. And, for the first time, Best Buy will sell on Amazon's third-party marketplace, joining the ranks of the retailers plugging into Amazon's digital showroom.

Fire TV Edition continues to improve even after your purchase, with more new Alexa skills, software features, and applications added regularly.

In addition to its own stores (an Amazon Go cashier-less convince store opened its doors earlier this year), Amazon is creating partnerships with traditional retailers in a sector that is threatened by its dominance. The companies did not say how much they would cost.

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The companies, which are two of the biggest electronics retailers in the USA, on Wednesday revealed a new multiyear partnership to sell the next generation of TVs running Amazon's Fire TV operating system to customers in the USA and Canada.

The retailers announced today (April 18) that they're joining forces to sell televisions across the US and Canada.

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