Published: Mon, April 09, 2018
Markets | By Noel Gibbs

Facebook executive speaks on data breach scandal

Facebook executive speaks on data breach scandal

AggregateIQ has also been linked to Cambridge Analytica, the political consultancy firm accused of improperly accessing private Facebook data to help political campaigns, including Donald Trump's 2016 USA presidential bid and the Brexit campaign.

Facebook will also highlight political advertisements as such to avoid confusion in the news feed.

She continued: "We thought it had been deleted because they gave us assurances, and it wasn't until other people told us it wasn't true, but ... we had legal assurances from them that they deleted".

Weeks after it suspended United Kingdom data firm Cambridge Analytica, Facebook has prevented Canadian data firm AggregateIQ from using its platform, according to the National Observer, pending an investigation after it reports connected the two amidst the ongoing privacy scandal that has shaken the social media company.

Facebook responded to the groups' criticism, Paul Mozur reports for The New York Times, saying "We are sorry that Mark did not make clearer that it was the civil society groups in Myanmar who first reported these messages".

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The company made other changes Wednesday that highlighted how lax it is now being in allowing access to information from the social network's 2 billion users.

"While this project relies heavily on the collection of data to support analytics and decision making, the data that will be collected is either a data derivative or anonymous data", the document said, stressing that none of data would have information that could be used to identify individuals.

Both Facebook and Zuckerberg have been in hot waters since past few weeks regarding data theft and all the ruckus surrounding the Cambridge Analytica scandal. Many users are seeing that as a breach of trust.

Facebook Canada said on Wednesday that more than 600,000 Canadians had their data "improperly shared" with Cambridge Analytica.

"Even now when so numerous concerns and warnings from academics and digital rights advocates have come through exactly as predicted, and facing the associated fallout, it's hard to believe that Facebook still hasn't learned that lesson".

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"We believe most people on Facebook could have had their public profile scraped in this way", Facebook's chief technology officer wrote in his post. Medical data on patient's illnesses and prescriptions would be matched to their social data from Facebook, using hashing to obscure their actual names. Facebook announced updates to its data policy and proposed updates - subject to user feedback - on its terms of service earlier this week.

"There is increasingly a need for us to design a mechanism to allow consumers control over their data", he said. But the real question is why hasn't Facebook made these changes before now?

The move seems geared at preventing election interference.

"We did not follow up and confirm, and that's on us - and particularly once they were active in the election, we should have done that". And Facebook will now be responsible for reviewing requests from third parties that want access to troves of information on 2 billion users.

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