Published: Wed, April 04, 2018
Science | By Cecil Little

Spotify debuts on NYSE, valued at $29.5 billion

Spotify debuts on NYSE, valued at $29.5 billion

Analysts are anxious that will be more hard for Spotify to do because it is primarily negotiating for the same music streaming rights as Apple, Google and Amazon - companies that can afford to pay even more, if they want. Spotify lost about $1.5 billion in 2017, more than double its loss from the prior year. Spotify stock debuted on the market with a boom, opening at $165.90 in an unusual "direct listing".

The direct listing also meant the company listed without underwriters, a set price, a set supply of shares, or a lock-up on existing investors.

Spotify has filed a registration statement (including a prospectus) with the Securities and Exchange Commission ("SEC") relating to its ordinary shares. Launched in 2008, the company claims to have almost 160 million monthly active users, across dozens of countries.

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In an interview with CBS This Morning, Ek said that while he would look at the stock price when it opened, he felt the company is only in the "second inning", emphasizing his focus on the long term.

Spotify has began trading on the New York Stock Exchange just moments ago. Apple Music, however, was growing at a much faster rate than Spotify: 5% versus 2%. Seeking to take the company to the next level, the Swedish-based company signaled its intention to go public this past February.

"This direct listing will cost them only 10 to 15 per cent of that amount - that's a major cost saving", he said. Spotify's current chief financial officer, Barry McCarthy, held the same job when Netflix went public and remained in that position until leaving the video service in 2010.

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"This won't be replicated often", Matt Kennedy, an analyst with Renaissance Capital, told CNN. Instead of paying more than $65 million in fees to Wall Street investment banks, Spotify will likely pay half as much, market analysts said. But until then let's step back and admire this whole thing for the zeitgeist-ian work of art that it really is; Spotify is about to unleash the first authentically Millennial IPO. The only problem was, they rose the flag of Switzerland instead. While I appreciate that this path makes sense for most, Spotify has never been a normal kind of company. Spotify didn't creating additional shares for the IPO because it didn't need to raise money.

The direct listing also bypasses another Wall Street tradition: Offering shares of an IPO to hedge funds and other preferred investors at a discount, said Jay Ritter, a business professor at the University of Florida, who tracks IPO data. There is a possibility that Spotify stock will end up much higher today, however, as MarketWatch reports that signs point to a price closer to $155 or $160 per share.

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