Published: Mon, March 19, 2018
Global News | By Stacy Ballard

Rihanna's Reaction To Snapchat's Offensive Ad Cost The Company $800 Million

Rihanna's Reaction To Snapchat's Offensive Ad Cost The Company $800 Million

Brown who in the year 2009, pleaded guilty to felony assault after Rihanna accused him of beating her and trying to push her out of a vehicle.

Snapchat has lost close to $1 billion in value since Rihanna called out the social media platform for making light of domestic violence.

Rihanna suffered domestic violence at the hands of Chris Brown while they were still in a relationship. One of the would-you-rathers-which asked users to choose whether they would prefer to "slap Rihanna" or "punch Chris Brown"-drew criticism from users of the app, as well as from Rihanna herself, whose callout post on Instagram apparently cost the app $800 million".

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"Now SNAPCHAT I know you already know you ain't my fav app out there! You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it", she wrote.

As reported by Vulture, Snapchat explained that the ad was apparently reviewed and approved in error and that it completely violates their set guidelines. When the case caught the public eye, the singer-songwriter pleaded guilty to felony assault. "Throw the whole app-oligy away".

Snapchat posted an extremely distasteful ad to its App recent, but leave it to Rihanna to handle business.

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"We regret the awful mistake of allowing it to go through our review process", they confessed from the social network.

After the singer told users to delete the app, shares of Snap Inc. dropped almost five per cent on Thursday and it fell another two per cent on Friday, before rebounding slightly for a total two-day loss of 4.7 per cent, according to the Forbes report. In another statement, the company called the ad "disgusting" and assured fans that they were going to investigate how it was able to make it through their approval process.

The dip comes a few weeks after after Kylie Jenner complained about the platform's redesign.

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Kim Kardashian's half-sister had tweeted to her 24.5 million followers: "sooo does anyone else not open Snapchat anymore?"

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