Published: Wed, March 14, 2018
Science | By Cecil Little

Fitbit launches its first fitness tracker for children

Fitbit launches its first fitness tracker for children

Fitbit is actually taking a page from Apple's book by launching the Versa with a choice of bands in different styles and materials, including fabric and rubber, while the watch itself comes in black, rose gold, or silver. With the smaller design, the Versa's is the lightest weight smartwatch made of metal now on the market, Fitbit says.

The device can track wearers' heart rates, activity, fitness statistics and workout summaries, and its battery life is upwards of four days. Fitbit promises it won't send you an obvious, embarrassing notification about it. You can also use it to download the Pandora stations.

Fitbit boasts "more than 550 apps", which doesn't quite compete with the likes of the Apple Watch, but it does include big names, like Flipboard, Hue Lights, Nest, Strava, Surfline, Weather and Yelp. How closely do you think it matches the Apple Watch? This is probably going to be turn off for serious athletes, but Fitbit is branding this for the masses. The range of bands available also looks to be trying to take on the Apple Watch in the fashion stakes. More importantly, it is also missing Fitbit Pay, which is not widely available yet in any case, but maybe more felt in the future.

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Fitbit has revealed three new products today, two wearables and a new app enhancement for its users, with the goal of helping them track and manage their health.

Fitbit Versa is available to preorder starting Tuesday and will go on sale in April.

Bands for the Fitbit Versa come in gray, peach, periwinkle, black and white. Fitbit says rashes can result from wearing the tracker all day, with sweat, water or soap trapped against the skin.

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Fitbit is branching out and will offer women the ability to track their menstrual cycle through its app. Users can log their cycle data, see their dynamic cycle predictions for the next month based on their data, learn more about their period and connect with other female users. The guideline is 60 minutes of physical activity a day.

The release also referenced a study conducted by Fitbit, which concluded that "most parents agree and believe their children are less active than when they were children". Through the Fitbit app parents can check their child's activity, progress on activity goals and even approve friend requests from family members - that way the whole family can stay in healthy competition.

The firm explained the thinking behind the Fitbit Ace, designed for children, by citing World Health Organization data pointing to America's childhood obesity epidemic. Ace is available for presale today, with global retail availability in Q2 2018.

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The kid-friendly fitness tracker device appears to function similar to existing Fitbit devices but will have several features that appeal to kids such has interchangeable wristband color and multiple clock faces that allow kids to choose from 10 ways to display Fitbit information.

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