Published: Wed, March 07, 2018
Industry | By Dora Warner

Walmart to launch meal kits at more than 2000 stores this year

Walmart to launch meal kits at more than 2000 stores this year

In order to be back in the competition with Amazon, and Jeff Bezos, Walmart is now upping the ante. The company also started offering meal-kit delivery late past year, which is not related with the in-store meal kits.

The Walmart website has an expanded assortment of meal kits and other specialty items like snack boxes.

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Walmart is set to rollout new meal kits to more than 2,000 stores in 2018. These meal kit programs often require subscriptions, since frequent purchases are needed to manage their business model. The ingredients of the dishes include chicken fried rice, meatloaf, meatballs, and spaghetti.

The chain's meal kits serve two people and retail from $8 to $15.

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According to several experts, the move is a planned one because Walmart has been looking forward to entering the food market for long.

The company says their kits are callable right now in 250 stores. Albertsons acquired meal kit service Plated in September 2017 and is introducing the product into Albertsons stores; and Kroger is testing and producing new meal kit recipes through its recently launched Culinary Innovation Center. The retailer has also lost 15% of its share last year, compared to the year before that. These are exactly the same kits you tend to get through services like Blue Apron, which tend to involve more preparation and more original foods.

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