Published: Mon, March 05, 2018
Industry | By Dora Warner

Apple to offer cheaper variant of MacBook Air later this year

Apple to offer cheaper variant of MacBook Air later this year

While Kuo doesn't reveal too many details about this purported new MacBook Air, the report does corroborate a similar report fromDigitimes that came out earlier this year. At present, MacBook Air sells at $999, and Kuo believes that Apple would drop the price further down with the introduction of new updates. It seems like the company is going to do the same thing in designing the cheaper MacBook Air. Reports claim that this affordable 6.1-inch iPhone will be launched with next iteration of iPhone this year in September.

There aren't any details available on what the possible spec of this potential MacBook Air refresh might be, so that's still up for guessing.

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According to Kuo, the upcoming Air is expected to arrive in Q2 of 2018, and that this new MacBook could help in improving shipments for the MacBook by 10-15% this year.

Critics are wondering whether Apple will finally upgrade the gadget's current 1440 x 900 non-Retina display and the ports that are still missing a USB-C. Alongside the iPhones, Apple, as KGI Securities analyst Ming-Chi Kuo suggests may launch a cheaper variant of the 13-inch MacBook Air in 2018. Apple has already overtaken Asus in global laptop shipments, moving from fifth to fourth position. In the third quarter of 2017, the company shipped 4.43 million MacBooks. Apple may have reasons to make a more substantial update this year, however.

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KGI analyst Ming-Chi Kuo believes the cheaper device will hit the market at some point during the second quarter, which ends on April. 1. Not only is the MacBook Air the most popular macOS machine in the market, it is also a popular choice among college students. Overall, the analyst says he holds a "neutral" view of demand for the smart speaker based on "shipping time".

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