Published: Sat, March 03, 2018
Global News | By Stacy Ballard

Facebook decides two separate news feeds is the wrong call

Facebook decides two separate news feeds is the wrong call

In October past year, the social network introduced the second feed in six test countries with the intention of creating one feed just for posts from family and friends and another for public posts and content from publishers called Explore.

The test began in October and took place in Bolivia, Cambodia, Guatemala, Serbia, Slovakia and Sri Lanka, and it quickly affected website traffic for smaller media outlets.

However, FB soon found that people were less satisfied with the change and it didn't really help them connect more.

Mark Zuckerberg made it his new year's resolution to clean up the site after the discovery of 470 fake pages and accounts with connections to Russian Federation that bought ads during the 2016 U.S. elections.

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The firm rolled out the Explore Feed this past October in effort to separate content from your friends and family, and posts from Pages. In January, Facebook announced it was prioritizing "meaningful social interactions", a move that would feature more posts from friends and family, and fewer updates from media organizations and business.

MPs and officials in the U.S. have questioned the site, along with other internet giants such as Google and Twitter, over their policing of such content as well as the use of their platforms to create political discourse.

On Thursday, Mosseri said those recent changes will address the needs of users more than the Explore Feed test.

The original intent of the dual feed system was to give people more content from family and friends.

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Facebook's Head of News Feed Adam Mosseri said in a blog post that the "explore feed" feature was going the way of MySpace instead of going global because people did not want it.

The problem is that Facebook is also reducing the amount of genuine news you'll see in your feed too, which means you could miss out on important breaking stories.

In addition to stopping the split News Feed test, Facebook says that it will look at how it tests new products in the future.

Splitting the feed confused a lot of people, but it was publishers who were hit the hardest, with many experiencing a massive decrease in user engagement on the platform. "Both of these tests provided us with valuable feedback that we will use to improve News Feed for everyone", the company has said.

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