Published: Wed, February 14, 2018
Sport | By Wendy Sparks

Sky extends Premier League rights with cost saving deal

Sky extends Premier League rights with cost saving deal

Sky and BT Sport have been awarded the rights to continue broadcasting Premier League football games for another three seasons from 2019-20.

With four packs of rights totalling 128 games a season - up from 126 matches now - the deal to run from 2019 will offer Sky Sports viewers every first-pick weekend match, plus Saturday evening fixtures for the first time, all screened on Sky's dedicated Premier League channel.

BT Sport will continue to show games at 5.30pm on Saturdays next season and then move to Saturday lunchtime fixtures from August 2019.

Sky and BT extend their agreements to broadcast live Premier League games for another three seasons.

There is still the possibility of a digital platform winning some matches, however, as two packages totalling 40 games remain unsold and the Premier League said "multiple bidders" have expressed an interest in acquiring them. These consist of 20 Bank holiday or midweek games each, per season.

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Sky Sports and BT Sports have paid a combined £4.464 billion for the next set of Premier League rights.

WIth the new rights holding, the company's flagship Sky Sports channel will offer viewers every first-pick weekend match, plus Saturday evening fixtures for the first time, all screened on a dedicated Premier League channel. Under the new deal it will pay £9.2m per game.

The rights will cost 295 million pounds per season for 32 games.

However, it is very hard not to think that Premier League club owners have sold off more matches to ensure their revenues say at least the same, without a thought for the supporters who actually go to the games and who are set for more disruption due to the changes, including now matches live on Saturday nights. It has been marketing BT Sports to its EE customers.

He said in theory the outcome would lead to a 500 million pound boost to the consensus for 1.7 billion pounds earnings in the 2020 financial year.

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Amazon and Facebook look the key players, but Twitter and Netflix could also bid.

A spokesperson for BT said the company "remained financially disciplined during this process and remains in a strong position to make a return on this investment through subscription, wholesale, commercial and advertising revenues".

The Premier League, however, said it was "extremely pleased" that BT and Sky continued to view its matches as an important part of their offering.

In addition to the remaining two United Kingdom packages to be decided, a further windfall will be expected when the overseas rights are sold.

Sky's United Kingdom chief executive Stephen van Rooyen was also pleased with the deal, with the company spending 16% less per game than in its current package.

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