Published: Thu, February 08, 2018
Health Care | By Oscar Goodwin

This year's Gerber baby has Down syndrome

This year's Gerber baby has Down syndrome

For the first time in the 91-year history of the Gerber baby brand, a baby with Down syndrome was selected as the company's 2018 "spokesbaby".

Lucas Warren, of Georgia in the U.S., who sported a blue button-down and mini bow tie in his smiley snap, won Gerber's annual photo contest thanks to his "winning smile and joyful expression", Gerber Chief Executive Bill Partyka said in a statement. Out of 140,000 entries, Lucas was chosen to be the 2018 Gerber Spokesbaby. The 1-year-old will be featured in ads across Gerber's social media, and he'll receive $50,000, which the family say they're going to put toward his education.

Jason Warren, the boy's father, said he wanted it to be a symbolic victory for children with special needs. "Their team name for our annual fall Buddy Walk is "Super Lucas" and we couldn't agree with that description more!"

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This September 2017 undated photo provided by the Warren family via Gerber shows 14-month-old Lucas Warren of Dalton, Ga.

Lucas Warren with his parents, Cortney and Jason.

CDSS president Carmen Penney said, "We are thrilled to hear that Gerber chose one of our own to represent their iconic brand this year!"

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Cortney says she wants her son to be seen as a amusing, energetic child who loves music and not just a baby with Down syndrome.

"He's very outgoing and never meets a stranger", mom Courtney Warren told "Today". She hopes this is an opportunity to educate others about people with special needs. "I applaud you Gerber", user mamadough3 wrote. "He's got an awesome personality and he goes through the milestones of every child".

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