Published: Wed, February 07, 2018
Markets | By Noel Gibbs

Country Music Gets a Mention in Amazon Alexa 2018 Super Bowl Ad

Country Music Gets a Mention in Amazon Alexa 2018 Super Bowl Ad

Anheuser-Busch has a portfolio full of creative and hilarious Super Bowl commercials, but this the company that owns Budweiser, Stella Artois and several other brands will debut two ads focused on disaster relief.

The new voice sounds more human compared to the robotic tone owners of Amazon devices like the Echo are used to hearing when requesting Alexa's services.

Thanks to their highly-affordable prices, Amazon's Fire tablets are the most popular slates on the market.

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And if you want a little more Cardi B/Amazon Echo fun, ask Alexa if Cardi B enjoyed filling in for her.

But its top spot was won by a gag-filled commercial for the laundry detergent Tide that teased all the other Super Bowl ads, featuring "Stranger Things" star David Harbour.

In the commercial, Alexa loses her voice and causes a panic where Amazon CEO Jeff Bezos has to go with Plan B, which is substitute voices from celebrities Cari B, Gordon Ramsey, Rebel Wilson and Sir Anthony Hopkins in a scene that feels like it would fit in perfectly in Westworld season 2.

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Companies spend as much as $5 million to show a 30-second ad during the Super Bowl, so the pressure is on to connect to viewers with memorable, often amusing messages.

"I found that when I analyzed the spectrum of them saying her name, the spectrums were significantly quieter in the range of 3000hz to 6000hz".

In other words, if your Echo notices something unusual happening in the audio spectrum, it realizes that it should ignore whatever is being said-like "Alexa".

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Amazon is expected to make a big impact in its new city, regardless of the choice. An algorithm within Amazon's cloud detects matching audio from distinct devices and prevents additional devices from responding.

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