Published: Tue, February 06, 2018
Entertaiment | By Lawrence Myers

Chris Hemsworth says he's 'open to' starring in Crocodile Dundee revamp

Chris Hemsworth says he's 'open to' starring in Crocodile Dundee revamp

News Corp Australia can reveal the proud Aussie - who themed his company Christmas party around the Dundee films a year ago - offered his acting services to Tourism Australia and any support they needed to "bring Australia to the big screen again".

Part of its global "There's Nothing Like Australia" masterbrand campaign, "Dundee: The Son of a Legend Returns Home" represents the biggest campaign Tourism Australia has run in the USA since Paul Hogan's "Come and Say G'Day" campaign in 1984-as well as the largest investment ever made by Australia into a single overseas tourism market.

Producers from The Late Show With Seth Meyers will also fly to Australia this month to film travel segments to air for USA audiences; while Hemsworth has prerecorded appearances on a number of daytime variety programs.

The supposed sequel was presented as a buddy comedy that features Danny McBride as Brian Dundee, the long-lost son of Mick Dundee (aka "Crocodile Dundee"), played by Paul Hogan, and Chris Hemsworth as his sidekick, Wally Jr.

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Both companies also said they would not comment further until negotiations were completed. CBS has a market value of about $23 billion, while Viacom is valued at $13.7 billion.

Speaking to Newsbeat, Chris said: "If we could find the right story and script we might do it".

Only time will tell if the campaign can convert internet buzz into tourism dollars for Australia, or a Dundee movie sequel.

But it is the social media reach of the clever clip which has rocketed the Tourism Australia commercial to the top of Superbowl ad charts.

In the weeks leading up to the punchline ad, various trailers were released featured an all-Aussie cast, including Hugh Jackman, Margot Robbie, Russell Crowe, Ruby Rose, Isla Fisher, Liam Hemsworth, Luke Bracey and Jessica Mauboy.

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A key focus of the $50m package is to leverage and grow global tourism to create demand and build awareness for premium Australian wine, which assistant minister for agriculture and water resources Anne Ruston said is one of Australia's most important industries. But Tourism Australia believes the numbers could be increased.

The final fake trailer was seen by an estimated 100,000 millionaire Super Bowl viewers.

"She'd be a better one than I'd be, she can sing too so we could do a musical version", he said.

"This is the single largest investment Tourism Australia has ever made in the USA market and one we believe will grow annual spend by American visitors to A$6 billion by the year 2020", Steven Ciobo MP, Australia's Minister for Trade, Tourism and Investment said in a statement.

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Yorgos Karahalis, AP A woman holds the Greek flag as she gathers with other protesters in a rally in Athens on February 4, 2018. In the past, right-wing nationalistic governments in both Greece and Macedonia were refusing to accept any compromise.

Advertising agency Droga5 created the ambitious, integrated "Dundee" campaign. There couldn't be a better time in the United States for us to celebrate those quintessential Australian values of carefree fun, good humor, and epic adventure.

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