Published: Sat, February 03, 2018
Health Care | By Oscar Goodwin

Tinder can no longer discriminate against users aged over 30

Tinder can no longer discriminate against users aged over 30

Not only did a California appellate court overrule the trial court's dismissal of an age discrimination lawsuit against the dating app giant, it also used Tinder's own lingo to do so. Younger users are charged $9.99 or $14.99 for Tinder Plus while those 30 and over are charged $19.99, NBC News reported.

The original class action lawsuit was brought in 2016, but Tinder argued that it had the differentiated pricing structure due to market testing that showed younger users were more "budget constrained" than older ones.

In spite of the thinking, the training still violated the Unruh Act, as indicated by Los Angeles County Superior Court Judge Brian Currey, who composed the 3-0 administering.

On Monday - a California court ruled that this was a form of age discrimination.

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Tinder Plus provides users with unlimited likes-rather than the 100 per 24 hours that the free version provides-as well as additional "Super Likes" that put the user at the front of the queue for another user, "boosts" that make the user appear in more people's feed for a 30 minute period, the ability to undo a like or dislike and the ability to change locations.

We conclude the discriminatory pricing model, as alleged, violates the Unruh Act and the UCL to the extent it employs an arbitrary, class-based, generalization about older users' incomes as a basis for charging them more than younger users.

The pricing had been in place since 2015, and Tinder has not said whether or not they will take up the decision with the Supreme Court.

Tinder defended its service model by claiming that younger people are "more budget constrained".

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In the UK, Tinder Plus is priced at £1.92 per month for 12 months, £2.50 per month for six months and £4.49 per month for one month if you're under 28. Highberger says that every user will not fit this mold that they are placing.

The three-judge panel noted that age-based pricing has been legally allowed at times, however it's generally to the benefit of senior citizens and children, both of whom have "limited earning capacities". has contacted Tinder for comment.

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