Published: Tue, January 30, 2018
Industry | By Dora Warner

Apple reportedly cutting iPhone X orders in half due to slow sales

Apple reportedly cutting iPhone X orders in half due to slow sales

We know about rumours expecting Apple likely to produce three new iPhones - iPhone X, iPhone X Plus, and a lower-priced 6.1-inch iPhone, all of which are expected to release later this year.

Usually reliable leaker of all things Apple, Ming-Chi Kuo has issued a new report, obtained by MacRumors that casts some serious doubt over an iPhone SE 2 launching later this year.

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This was said to be due to lacklustre signs of demand for the device.

At the time, JL Warren Capital LLC had the numbers a little lower at 30 million, and said that iPhone X shipments in the first quarter of 2018 would be even lower. According to Forbes, Kuo's note pegs the 6.1-inch, mid-range LCD iPhone model that Apple is rumored to be launching later this year as the "iPhone X SE".

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Kuo has also revealed that the second-generation iPhone X and a bigger 6.5-inch version, which is being referred to as iPhone X Plus will each pack an increased 4GB of RAM.

Online sales account for slightly over half of iPhone sales in India, according to the report. Following a downgrade to an investment recommendation for Sony last week, other iPhone X-related Japanese electronic parts manufacturers also saw their share prices decline.

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Nikkei also notes that the inventory for the iPhone X is "starting to rise", after a period of shortages. KGI points out that Chinese users are now adhering to their existing phones for a long time, and specifically the notch on the top of the iPhone X's Super Retina display has turned away some potential customers in the region. Earlier this month, Reuters reported that Chinese consumer group Shanghai Consumer Council wrote a letter to Apple demanding for a clear explanation behind the slowing down of older iPhone models' performance after the iOS 10.2.1 software update. With the home button gone, this essentially signals the end of the era of the design that Apple kept throughout all the models of the iPhone from the first one back in 2007 till the iPhone 8 released in 2017.

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