Published: Tue, January 16, 2018
Industry | By Dora Warner

Facebook to show more content from friends, less from publishers and brands

Facebook to show more content from friends, less from publishers and brands

In addition, page posts that generate conversation between people will show higher in news feeds, with video expected to be the winning format here.

"In response to all the recent changes from Facebook, publishers are doubling down on channels they can more directly influence such as direct, referral and email".

Yes. People who want to see more posts from Pages they follow can choose See First in News Feed Preferences to make sure they always see posts from their favorite Pages.

Data from Nielsen's digital content ratings suggest Facebook users may already have been reducing the amount of time they spend on the platform by 5-7 per cent last August and September. "Facebook is making the service more social and less media, and that's likely a positive for the vast majority of users". The bullet indicates the result of the personalization system of searches on sites made by each user of Facebook and has as a effect "extreme" the closure of each user within a given information bubble. In the average 2015 quarter, Facebook's sales reached nearly $4.5 billion.The average revenue of the first three quarters of 2017 was more than double that, about $9.2 billion.

It appears Facebook has stopped listening to him; he writes that his last conversation with someone there - after Zuckerberg and Sandberg "connected" him with another company executive, was in February 2017.

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Facebook hopes that by eliminating some of that media noise, and creating more personal connections, people will stress less. According to Zuckerbergs post, the company has done research that shows that connecting with each other strengthens our relationships, improving our well-being and happiness, but reading articles and watching videos ‘may not be as good.

But recently we've gotten feedback from our community that public content - posts from businesses, brands and media - is crowding out the personal moments that lead us to connect more with each other. It seems the fear is that, while users may spend more time on the site now, the negative atmosphere could eventually drive them away. "It wants people who have been friends to become even closer, to have deeper discussions (on Facebook)".

Facebook has faced criticism for working as a platform for alleged Russian interference in the USA election. Live videos generating discussion, star social media creators, celebrities, Groups posts, local business events, and trusted news sources are other types of content that should get a boost.

Users hailed the announcement, but content providers were not as enthusiastic.

Adam Mosseri, head of news feed for Facebook, also addressed the changes in a January 11 blog post.

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While supporters, including Zuckerberg, have heralded this move as a transformative "rebalancing" effort, opponents of the change argue that this will dramatically alter and possibly harm publishers, companies and influencers who use social media as a primary medium for advertising and sharing content. But in the end, Facebook didn't get all that it wanted out of them.

Facebook is changing what its users will see to highlight posts they are most likely to engage with and make time spent on social media more "meaningful".

After Facebook went public with the news feed change on Thursday, the website's share value dropped by almost four per cent before USA markets opened on Friday. The company has consistently displayed an attitude of indifference, forcing its own agenda on its more than two billion global users. It's claimed for years that it's been trying, but any Facebook user knows the attempts have been a failure.

News Feed is the centerpiece of the social network. There will be fewer videos, which Facebook considers "passive".

Edgar began hitting newsrooms as a young kid in the '90s, when his dad worked at a regional newspaper. "If two members of the public meet and speak to each other, the function of their words is not to convey meaning or arouse passion but to hide by noise the silence and solitude of the void in which the public exists". When he wasn't on the pitch scoring hat tricks, he could be found near his SNES or around the house, taking things apart.

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