Published: Sat, January 13, 2018
Industry | By Dora Warner

[Update] iPhone Batteries From Third Parties Might Not Match Apple's Price

[Update] iPhone Batteries From Third Parties Might Not Match Apple's Price

Apple recently confirmed that anyone with an iPhone 6 or above could get their battery replaced on their handset for $29. Apple says it does this not to encourage customers to upgrade, but rather to preserve battery power. And analysts are already starting to put numbers on the potential for lost iPhone sales. Last month, Apple admitted its software updates (for iPhones 6, 6 Plus, 6S, 6S Plus, SE, 7, and 7 Plus) have intentionally been slowing down many iPhones-all the while insisting this was done for the sole objective of preserving battery life.

Good news, Kiwi iPhone users: Apple will replace the battery on your iPhone for just $49, even if it passes a diagnostic test that shows it's performing at above 80 percent capacity.

According to the complaint, on December 20, 2017, defendant allegedly admitted to purposefully slowing down the operating speed of older iPhone models.

Following several lawsuits claiming that Apple's iPhone batteries were created to slow down over time, the company's consumer perception hit a 19-month low, according to YouGov BrandIndex. But had they known the slower performance was due to an aging battery, perhaps they could have opted to replace it, which is much cheaper than buying a new iPhone.

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The warning comes after Apple issued a rare public apology, and pledged to reduce the price of an out-of-warranty iPhone battery replacement by $50 - from $79 to $29 - for anyone with an iPhone 6 or later.

iPhone 6 and 6s and iPhone SE units running on any version earlier than iOS 10.2.1 aren't being throttled. In India, Apple has cut down the price of battery replacements to Rs 2,000 (exclusive taxes). The program is launched for Apple iPhone 6 and later. With the iPhone being the primary driver of AAPL stock - last quarter, iPhone sales accounted for 55% of the company's revenue - the news is not good for Apple investors.

Moskowitz estimates around 519 million users are eligible for the battery offer, and that in the most likely scenario 10 percent take the $29 offer, and about 30 percent of those people decide not to buy a new iPhone this year.

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An Apple store or fix shop will pop the hood of your iPhone 6, 6s, SE or 7 and swap out the battery. At first, testing proved that the performance was not being throttled, but it missed a key factor: battery age. The company also said that it is planning to add new features in an upcoming iOS update to better illustrate whether an older device's battery was affecting its performance.

So, how could Apple have turned this boneheaded move into a positive thing?

"We know that some of you feel Apple has let you down".

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