Published: Tue, December 12, 2017
Sport | By Wendy Sparks

NFL Opens Mobile Streaming to All Carriers and TV Services

NFL Opens Mobile Streaming to All Carriers and TV Services

All content will be available to mobile users through Verizon properties regardless of carrier (meaning you aren't required to have Verizon Wireless, which had exclusive rights since 2010).

The NFL said that the new deal would bring mobile streaming to millions more fans.

Verizon and Oath, the subsidiary that oversees its digital and mobile media properties, lead in USA monthly mobile millennial reach and more than 200 million US monthly unique mobile and digital views, according to the companies. Sources said that the media rights and sponsorship deal is worth an average of close to $500M per year, an increase that almost doubles the $250M per year Verizon is paying as part of its current four-year deal. "The NFL is a great partner for us and we are excited to take its premier content across a massive mobile scale so viewers can enjoy live football and other original NFL content where and how they want it".

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The distribution of live matches through the Yahoo Sports portal and app means the games will be available to customers of any mobile operator in the United States, not just Verizon subscribers.

TV broadcast rights, however, are still where the National Football League makes its mint.

While Verizon is losing the exclusivity of its National Football League partnership, the carrier was keen to stress that it remains strongly involved.

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The NFL has been clear with its desire to expand the availability of live games on digital devices, and this deal furthers that initiative. And Verizon paid the league around $20 million to live-stream a single regular-season game (the September 24 Ravens-Jaguars meeting in London), paying a premium because it wasn't broadcast nationally in the U.S.

Verizon announced a multi-year partnership with the NFL that allows fans to stream all national and in-market games on any mobile device, regardless of carrier. But at $10 billion in revenue, Oath would still be a minor part of Verizon's business, which reported nearly $126 billion in revenue past year.

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