Published: Thu, December 07, 2017
Science | By Cecil Little

Amazon finally comes to Southeast Asia, launching in Singapore

Amazon finally comes to Southeast Asia, launching in Singapore

Singapore will be the first country in Southeast Asia, and 16th globally, to launch Amazon Prime.

Now Amazon, which had been offering its two-hour delivery service Prime Now for free on a R54.28 (R400.86) minimum purchase in Singapore without any membership fee, will start charging R121.47 per month after a limited introductory period.

So long as orders are $60 or more, Singapore Prime subscribers will be able to order a choice from over 5 million items shipped from Amazon US.

This dispatch will put weight on Lazada, the online business webpage which is claimed by the Giant firm Alibaba, which is Amazon's essential rival in the Southeast part of Asia. "We will keep making Prime better and better in Singapore, adding more selection, finding ways to make it faster and adding more benefits including great quality entertainment".

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Amazon Handmade products are available via Prime Now for members in Austin, Texas; Brooklyn and Manhattan, N.Y.; Minneapolis; Phoenix; Portland, Ore.; Raleigh, N.C.; San Diego; the San Francisco Bay Area and Seattle through the holiday season.

Amazon.com, Inc. (NASDAQ:AMZN) is going head-to-head with China's biggest e-commerce company in a key Asian market.

Speaking about the launch of Amazon Prime, Jamil Ghani, vice-president of Amazon Prime International, said, "Prime membership is created to offer the best of Amazon".

While free shipping and the ability to purchase worldwide goods at lower cost are Amazon's main draw for Singaporeans, it has upped its features to include streaming with the launch of Amazon Prime.

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"Amazon's dominance in retail has been the primary focus of retail executives, investors and board members - yet, the solution to steal back both market share and consumers' loyalty have evaded most traditional retail brands", said Michael Osborne, CEO of SmarterHQ, in a press release.

While benefits are only restricted to the mobile app, Ghani said that more will be added in the future for Prime membership in Singapore.

Today, 6 November, Amazon announced the launch of Amazon Prime in Singapore.

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