Published: Thu, November 30, 2017
Science | By Cecil Little

Lincoln Nautilus takes over for the MKX

Lincoln Nautilus takes over for the MKX

MKX not so much.

So what are the new things to look forward to in the 2019 Lincoln Nautilus? "People have a hard time, that don't work and do this every single day, they have a hard time, numbers, letters, we get sometimes, ad marketeers, too far over our skis". MKC will be short-lived, and MKZ is also on its last legs. "A few years from now we won't have letters".

Experience with these two names taught Lincoln executives a lesson, said John Emmert, Lincoln's marketing manager. He relayed the story of sitting on a parking lot shuttle at the Detroit airport recently when, after being asked by the driver which make and model auto they drove, a couple began to argue over which initials made up the name of their Lincoln vehicle. Sales have grown from 11,670 in 2015 to 32,588 last year and should reach about 55,000 this year, Galhotra said.

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But good luck finding a luxury vehicle with a name that seems to have been created by a person rather than by a cat stepping on a keyboard.

Parker also told a story about being stuck in a shuttle recently at the Detroit airport with a couple on the way to retrieve their Lincoln MKC. "I thought maybe there is something to this". The days when all Ford-brand SUVs started with "E" are gone with the past executives who made those decisions. The effort wasn't part of the original deal but McConaughey speaks Spanish, so asking him to appear in that effort was a natural fit, Parker says. The name Continental, once a separate ultra-luxury auto brand of its own, was brought back in 2015 to go on Lincoln's new full-size luxury sedan. Effectively Lincoln has changed nothing on the interior, other than adding a new 12.3-inch LCD into the gauge cluster with Lincoln SYNC 3 technology. Overhead is the panoramic sunroof from the Continental. Lincoln Way also allows clients to make monthly vehicle payments or pay for parking.

The Nautilus gets its siblings' new signature grille and sidebody badging, welcome lighting from the undercarriage and cabin, and a choice of five new wheel options (out of six total) and three premium Black Label interior trim themes and other perks.

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Although the greenhouse sheetmetal remains the same, Lincoln played with the seats, including their height and track, to get more rear-seat headroom and legroom. The rear seats offer best-in-class head and legroom. If the risk is high and there is insufficient space to avoid a collision by braking, the system helps the driver steer around the vehicle.

It activates when the driver initiates an evasive maneuver, then provides physical guidance using the steering wheel's electric assist that can be overridden simply by turning it harder. This means a base 245 horsepower turbocharged 2.0-liter four-cylinder as the base engine, while a 355 horsepower 2.7-liter twin-turbocharged V-6 will remain optional.

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