Published: Tue, November 21, 2017
Entertaiment | By Lawrence Myers

Star Wars Battlefront 2 Underwhelms In The UK In Its Debut

Star Wars Battlefront 2 Underwhelms In The UK In Its Debut

"We view the negative reaction to Star Wars Battlefront 2 (and industry trading sympathy) as an opportunity to add to Electronic Arts, Take-Two, and Activision Blizzard positions". Upon EA telling investors that removing the pay-to-win stylized microtransactions would have no effect on earnings, Lucasfilm, by proxy Disney, released a follow up statement.

It's a fairly PR friendly reply from the studio whose films are tied to the game.

"Our goal has always been to create the best possible game for all of you - devoted Star Wars fans and game players alike". Star Wars Battlefront 2 is a prime example of taking the microtransaction model too far. From its infuriating, predatory progression system to a campaign that fails to live up to EA's chest-thumping hype, Battlefront II is a stylishly efficient shooter with remarkably little behind its slick visage.

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Basically, progress inside the game will be earned by playing, not spending real money on crystals (and then spending crystals on loot boxes), but in-game purchases will return at a later date.

Bob Iger, Disney's chief executive, was "alarmed" by the backlash from fans over how Battlefront II's microtransactions were implemented, The Wall Street Journal heard from a "person familiar with the matter".

Despite EA's earlier claims that Battlefront 2's loot crates did not constitute gambling, they were temporarily removed last week off the back of a turbulent Reddit AMA between the publisher and the game's players.

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On Thursday, Jimmy Pitaro, chairman of Disney's consumer products and interactive media division, made a call to EA hours before the decision was made to pull in-game purchases.

"If you put it in fundamental terms, it's the same thing", said Mr Kimberly Young, a licensed psychologist and founder of the Centre for Internet Addiction. "We just haven't had it come to a head yet".

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