Published: Sat, November 11, 2017
Industry | By Dora Warner

Google Chrome to Start Blocking Website Redirects in Bid to Protect Users

Google Chrome to Start Blocking Website Redirects in Bid to Protect Users

Tab-unders are used by malvertisers, but also by your regular advertisers as well, mainly because they bypass Chrome's built-in popup blocker and allow advertisers to open multiple tabs pushing unwanted products, services, or sites.

In Chrome 64, Google will automatically prevent webpages from unexpectedly navigating to a new page, which Google says is often due to third-party content embedded in the original page and often not intended by the page's author.

Google Chrome is stamping out one the most annoying things users experience while browsing the web.

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Google's crusade against bad ads will get a powerful new weapon in the coming months as its popular Chrome browser begins blocking various types of redirects where an ad or website suddenly loads a new page.

The new feature will come as a part of Google Chrome 64 and will block redirects that originate from third-party iframes.

The company reports that one out of five feedback items on Chrome show users encounter some sort of unwanted content that they did not plan on seeing when they click a link. "This will keep the user on the page they are reading, and prevent those surprising redirects", the GCDR team, noted.

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Later down the road, Chrome 65 will fix that particularly nasty nonsense when the link you meant to click opens up in a new tab but the parent page redirects to an ad. The Chrome 65 release is set for March 6. For both features, Chrome will block the unwanted (iframe or tab-under) redirection and show a toolbar at the bottom of the page with details regarding the blocked action.

Users are sometimes sent to unintended destinations that aren't always easy to detect.

From early January, Chrome will prevent sites from tricking you into opening new windows or tabs by disguising links to third-party websites "as play buttons or other site controls, or transparent overlays on websites that capture all clicks". These have proven to be hard to detect automatically, but in January Chrome's pop-up blocker will prevent sites with these types of abusive experiences from opening new windows or tabs.

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The company will also address what it calls "abusive experiences". However, "abusive experiences left unaddressed for 30 days will trigger the prevention of new windows and tabs". The Abusive Experiences Report available in the Google Search Console will allow users to see whether any of these abusive experiences have been found on their site.

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