Published: Sun, October 22, 2017
Markets | By Noel Gibbs

Burger King's new ad created to open eyes on bullying

Burger King's new ad created to open eyes on bullying

Seriously, Burger King, which made the anti-bullying PSA you can see below, is leading the charge and showing that people are apparently more likely to bitch about a smushed sandwich than stand up for a teenager who's being victimized by others.

In the Burger King video, the chain says 95% of the real-life customers reported that their burgers had been destroyed while only 12% spoke up when the teen was bullied.

At one point during the video, an actor posing as an employee asked a fuming customer, "Had you seen me bullying this burger would you have stood up and said something?" Most of the diners don't get involved - that is, until their own meal is served.

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Similar excuses are often used with bullying, though the diners don't seem to make the connection to the bullying they witnesses just minutes before with the group of teens.

Burger King's video cites, which itself cites a 2014 UNICEF study that found 30 percent of students worldwide are bullied each year.

"The outcome was shocking, and unfortunately, not so shocking at the same time", the company said in a statement.

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Burger King partnered with the nonprofit, No Bully, for this campaign.

Here's the entire video, where children also discuss what bullying means to them and describe the insults that have been hurled at them.

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