Published: Sat, October 14, 2017
Markets | By Noel Gibbs

Face-food: Facebook launches delivery service across US

Face-food: Facebook launches delivery service across US

Facebook has launched food ordering within its core product, enabling users to buy a takeaway without having to leave the social network. You're really not doing all that much with the new Facebook app, but it is a convenience. As TechCrunch points out, Facebook isn't even charging any fees or sharing any portion of the profits from orders placed via its app. Facebook Order Food option is now available to U.S. users on iOS, Android and desktop. Facebook has avoided the various complications that arise when you have a physical workforce by partnering with a number of established players in the food-ordering business - such as EatStreet, Delivery.com, DoorDash, ChowNow, and Olo - and letting them do the heavy lifting. According to Himel, it was "complicated" for users to first search a restaurant on the site, and then log onto a third-party service, or call the restaurant to deliver the food.

"On this page, you can browse food options and select Start Order when you've found what you're looking for".

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As I said earlier, Seamless is not now among Facebook's partner services.

A statement from the company said: "From local spots to national chains, Facebook connects you with old favourites and new discoveries in just a few taps".

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Orders can be placed for delivery or takeout, and you can use existing logins for their delivery partners. So people can place an order on Facebook.

The social media giant is expanding the ability to order food for takeout or delivery straight from the app or desktop. Introducing appealing feature will only strengthen Facebook's position in the tech world. Each will offer up its wares in the new Order Food section, that is being added to the Explore menu.

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