Published: Fri, October 13, 2017
Markets | By Noel Gibbs

Amazon is now going after teens

Amazon is now going after teens

The retail giant introduced a new program this week for the children of Amazon customers to use their parents' accounts to make purchases and stream TV shows and movies.

The new Amazon accounts are for teens between the ages of 13 and 17.

Amazon is giving teenagers a bit of independence by allowing them to place their own orders under their own login while using their parent (s) Prime subscription.

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Teen logins are evidently a new feature of Amazon Households, which allows an account holder to share prime shipping and digital content with members of their households. Parents can review each item, its cost and the payment method being used before finalising the transaction.

Teens using the service will also be able to include a personal note when making a purchase (for example: "This is a book I need for class"). Also, they can choose to skip the approval step all together and set pre-approved spending limits, offering teens full freedom. Once a teen receives an invitation, they can create their own username and password.

Parents: Is your teenager constantly bugging you to buy this and that off Amazon for them?

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Amazon launched Households in 2015 in order to install more control over the ways people were sharing their Prime accounts with friends and family, and this is an evolution of that move. Parents then approve or deny the order, though the system can be set to automatically approve orders if desired. Upon receiving such a message (via email and/or text messaging), parents can reply with "Y" or "N" to approve or deny the purchase.

Their credit card information will be hidden on the teen accounts, as will their purchase and browsing histories.

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