Published: Sat, September 16, 2017
Markets | By Noel Gibbs

Chrome to Stop Auto-Playing Videos

Chrome to Stop Auto-Playing Videos

Site quieting will touch base in the steady form of Chrome 63 in October, while the new autoplay arrangements will land in Chrome 64 (beta form) in December, and after that to the steady form of Chrome 64 in January 2018. Google's updated roadmap for the browser includes a complete block on unwanted autoplaying videos. The browser has been around for a really long time and has been innovating many aspects of the way we browse the web. The Chrome mobile app will also take into account whether users have added the particular site to their home screen.

"These changes will also unify desktop and mobile web behaviour, making Web media development more predictable across platforms and browsers", the company said in a blog post. The new features are being introduced in an effort to improve the user experience, reduce power consumption, and ease unnecessary data usage. News sites and social networks particularly abuse of this attention-catching measure, but a lot of them already implement their muting controls.

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Chrome 64, which is set to be released in January 2018, will only allow media to autoplay that doesn't play sound, or if the user has indicated they have an interest in that media. Chrome for desktop, on the other hand, will initiate autoplay if you typically play media on the website you're looking at.

The upcoming Google Chrome feature won't block every advert, but will block ones that are deemed unacceptable.

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Google now offers an autoplay block in Chrome for Android, which attempts to stop autoplay videos from eating up data and battery life. As you can imagine, an auto-playing video drastically sips data as well as battery on the device. You're listening to your Spotify list when the sound of an explosion from a random Hollywood disaster movie bursts into your ears, and you have to frenetically chase the Chrome tab responsible for the noise. That component will pick the promotions to square in view of rules from the business gathering, Coalition for Better Ads.

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