Published: Wed, September 13, 2017
Industry | By Dora Warner

New Phones, New Features, New Prices

New Phones, New Features, New Prices

Announcing the iPhone X at the company's new Steve Jobs Theatre in California, Apple chief executive Tim Cook described the model as "the biggest leap forward since the original iPhone".

The all-glass device has an edge-to-edge display and no home button.

The Apple Event was held on Apple's new nerd sanctuary, Apple Park inside the perfectly named Steve Jobs theater to mark the momentous occasion of the tenth anniversary of the iconic iPhone.

The technology giant said the 8 and 8 Plus are also the first smartphones to have been designed for augmented reality (AR).

With the fingerprint sensor gone, the iPhone X uses the new Face ID features.

One of the unveiled gadgets, a $999 device dubbed the iPhone X, features a larger screen and a whole host of fancy features that befit its high price tag.

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Users can securely unlock the iPhone using its sophisticated Face ID function.

Users will also be able to control emojis based on their facial expression alongside the option of wireless charging the device.

A third-generation Apple Watch, which contains its own mobile signal and can be used to make phone calls independent of a smartphone, was also announced alongside the Apple TV 4K.

However, the returns from reselling may not be as lucrative as they used to be, as Apple products are now rolled out on the mainland at the same time as Hong Kong, traders said.

iPhone X looks pretty but I can't get my mind off the split status bar; it's a big concern for me.

Unlike previous models, the iPhone X has no home button.

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Pre-orders for the iPhone 8 versions begins at 7:01pm on Friday, with pre-orders for the iPhone X starting at 8:01pm on October 27, in New Zealand.

Apple on Tuesday unveiled a number of new phones, including its most expensive one yet, as well as new versions of its Apple Watch and its streaming TV device. They all come with Apple's new A11 Bionic Chip, which features a six-core design with two cores dedicated to intense processing, and four cores to help keep things energy efficient. Here are the differences between the iPhone 7 and the iPhone 8 for customers who might not be willing to pay $1,000 for the iPhone X.

The iPhone 8 Plus comes with dual-camera. f/1.8 and f/2.8 apertures and a 12MP camera with deeper pixels and new colour filter. Should you buy iPhone 8 or iPhone X?

If you're not ready to fork over a thousand dollars for a smartphone, there's the iPhone 8 and iPhone 8 plus. Pre-orders start on September 15 and will be available a week later, on September 22. The new watch comes out September 22.

Wireless charging? Really? In another first for Apple, Apple products will support wireless charging, made possible with support from Qi Charging and the fact that the new products will have glass in front and at the back.

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