Published: Tue, September 12, 2017
Sport | By Wendy Sparks

Golden State Warriors sign lucrative jersey sponsorship deal

Golden State Warriors sign lucrative jersey sponsorship deal

Rakuten was reportedly one of a number of companies to pursue a jersey sponsorship deal with the Warriors, whose two National Basketball Association titles in three years and cast of All-Stars have cemented its status as a world-wide brand.

That's because the team has formed a multi-year partnership with Japan-based Rakuten to plaster the company's logo on all team uniforms. Rakuten is paying almost $60 million per year for their sponsorship of Barcelona compared to $20 million per year for the richest deal in the National Basketball Association.

Warriors, Rakuten Reportedly Agree to $20 Million Per Year Jersey Sponsorship
Warriors sell jersey patch for $20M per year

Rakuten's red and black logo will be used on the Warriors' white jerseys and a white version of the logo on the blue jerseys.

This is the latest in a string of sponsorship deals for Rakuten, which owns messaging app Viber, e-book brand Kobo and cash-back site Ebates.

JD Sports shrugs off athleisure jitters with record profits
Pretax profit in the retailer's last financial year was GBP238.4 million, and GBP244.8 million excluding exceptional costs. Shares in JD Sports were up 8.4% to 371.20 pence on Tuesday following the announcement, the best performer in the FTSE 250.


"We actually had multiple finalists", Warriors chief marketing officer Chip Bowers said. Golden State has represented the Western Conference in each of the past three seasons as well. "So we felt in order to grow our global vision, we had to be aligned with a global brand". "Our partnership in Barcelona has helped us in Spain, and the Warriors will certainly be a pillar of getting us there in United States". Having its logo on Golden State's jersey will only help Rakuten, which is far less known stateside than in its native Japan, build name recognition in the U.S.

As part of the agreement, Rakuten also becomes the Official E-Commerce Partner, Official Video-On-Demand Partner and Official Affiliate Marketing Partner of the Warriors.

Oak Ridge Investments LLC Increases Position in Alexion Pharmaceuticals, Inc. (ALXN)
Quantbot Technologies LP's holdings in Alexion Pharmaceuticals were worth $1,118,000 as of its most recent filing with the SEC. The biopharmaceutical company reported $1.56 EPS for the quarter, beating analysts' consensus estimates of $1.08 by $0.48.


Golden State will receive $20 million from Rakuten per season during the deal, which will also include the team renaming its downtown Oakland practice facility the the Rakuten Performance Center.

As $20 million per season, the agreement almost doubles what Goodyear paid the Cleveland Cavaliers for their patch.

Supreme Court Bans Entry Of Firecrackers In Delhi-NCR For Dussehra, Diwali
Similarly, the States in the NCR are restrained from granting more than 50% of the number of temporary licences granted in 2016. The top court also prohibited transport of fireworks into Delhi and the NCR from outside the region till further orders.


Like this: