Published: Fri, August 18, 2017
Industry | By Dora Warner

Reddit Testing Direct Video Uploads Onto Its Website

Reddit Testing Direct Video Uploads Onto Its Website

Reddit, one of the most popular messageboard-style websites in the world, is joining the industry-wide pivot to video.

Reddit initially rolled out its video platform to a limited number of users, who used it to capture typical internet fare like cute babies and pets.

Now it looks like Reddit wants to do the same for videos. "That's why we're excited to announce the extended rollout of Reddit video beta, which makes it easier than ever for redditors to capture, upload, and share videos and gifs with all their favorite communities".

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Last year, Reddit released support for native image hosting and introduced native video ads earlier this year.

Reddit's video platform will support clips of up to 1GB in size, or 15 minutes.

"It's already proving its value to our communities, content creators, publishing partners, and brands, who are eager to start using native video to engage in conversation with Reddit communities in new".

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Interestingly, Reddit adds that during the beta phase, users were using its video feature in a markedly different way compared to content creators on YouTube and Facebook. As with YouTube, Redditors can comment on videos while watching. Now they're expanding more by providing video hosting to its users.

The blog continued: "With native video, we've streamlined this process dramatically, allowing both content creators and commenters to focus on the conversation taking place". "No third-party uploads, new tabs, or back arrows necessary", Reddit said. When a user scrolls down to check out the comments, the video player switches to a mini version on the top of the website and keeps scrolling with the page. Reddit sees this prossess as too complex for less internet savvy users, and hopes to fix the issue with the addition of the new feature. Reddit gave the same treatment to images a year ago when it cut ties with its longtime partner Imgur in favor of native image hosting.

"If you've spent any time on r/HighQualityGifs, r/mealtimevideos, or just about any other Reddit community, you know that videos and gifs represent a major proportion of the content shared on our site". "That is something we will evaluate going forward", Reddit's video product manager Emon Motamedi said.

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