Published: Mon, July 17, 2017
Science | By Cecil Little

Your Facebook Messenger will soon be filled with advertisements

Your Facebook Messenger will soon be filled with advertisements

Known as Explore Feed - and retaining the rocket icon from beta testing - the idea is to encourage Facebook users to look at more content on the network rather than just the post of their friends and pages they follow.

Facebook quarterly profit in the first three months of this year surged as its ranks of monthly users swelled, but the firm warned of rising expenses and slowing revenue growth.

Well, you could now see the same annoying advertisements while using the Messenger app of Facebook.

The ads won't be any different from what you always see in News Feed. It added 76 million new users last quarter.

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After forcing Facebook users to switch to a separate Messenger app to continue chatting, the social network is about to start pushing adverts on those using the function.

Facebook made this known on Friday after announcing that it would start running ads inside Marketplace.

"Messenger ads offer developers and businesses a way to use Facebook targeting to extend their reach to people around the world", Facebook claims.

WhatsApp, with 1.2 billion users, is also preparing for a business push, and recently brought Facebook exec Matt Idema over as COO to get its business ambitions moving.

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Facebook, the current owner of Facebook has mentioned before that they will keep the service FREE. However, the big difference, of course, is the fact that you won't be able to buy products directly on Facebook through the ads. Piper Jaffray believes Instagram did $2 billion in revenue in 2016, and that its revenue will grow to $22 billion by 2021.

Facebook gets about 85 per cent of its ad revenue from mobile, but advertising through the main Facebook app is expected to cool off this year, meaning that multiple revenue streams from separate platforms are becoming more important.

That means that Facebook's next cash cow is already working.

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